Follow Us – But Why?
With a new product entry into a highly competitive marketplace, it’s important that we get new followers and, eventually, new customers. But along the way we are going to share what we have learned in our many years in the digital marketing space, along with the successful trends and technologies that impact storage demand, investor metrics, and digital marketing success. While our Adverank tech-enabled ad management platform may be new, we are certainly not new to the space, and we are happy to give away our learnings from self-storage and other industries.
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We are sharing this knowledge through eBooks, video via email, web blogs, and even good old-fashioned snail mail. We hope you will follow us to learn more about demand in the market, finance, advertising, marketing, and other factors that can impact your success. Follow us on these channels.
Here are some topics we’ve covered recently:
In the “Predicting Self-Storage Interest” campaign, we talked about how implementing advanced “IF/THEN, AND, OR” social media strategies into your approach can harness the power of the predictive targeting capabilities of social media channels vs. the paid search results of Google pay-per-click. While Adverank has those capabilities built in, you too can employ similar means in your own digital advertising efforts. In further support of that idea, consider that recent Harris Poll research, commissioned by Google Cloud, revealed that 82% of shoppers want a brand’s values to align with their own. PPC ads don’t really convey your brand values, whereas this is a social media strength. Download our eBook and see how a combination of PPC and social media advertising can make sense for your business.
“Imagine a life without apps constantly annoying you with alerts and notifications,” was our opening volley in our “The Joy of Alerts” campaign. In this article, and associated eBook and video, we talked about company-wide strategy, saving time, and improved communication as being three reasons getting Adverank alerts can fundamentally change how a company approaches pay-per-click advertising strategy. If that sounds interesting to you, then check out our video link and learn more about alerts and why 70% of organizations think data discovery is vital to their business.
“R You Ready for a Potential Recession,” raised a lot of eyebrows when we sent out an email campaign of the same title, followed by a mailed print copy. In this piece we brought up an ugly subject, but Fannie Mae has forecasted a 25% downturn in 2023 housing starts and in increase in the 30-year fixed mortgage rate to 6.4%. But we challenged self-storage operators to look at their marketing strategies and use our three “R’s” of Refresh, Review, and Revisit to combat the potential dramatic impacts on storage through reduced demand, which could land many operators in the middle of an intense marketing battle. We hope that printed piece will be an important reminder for management going into 2023.
We’ve learned a lot during our decades of advertising and marketing, as well as the many years of experience we have in self-storage working with operators, investors, REITs, and fund managers. We’re serious about this business and we don’t mind sharing our successes and failures along the way. You certainly don’t have to buy anything from us, but we’d sure be happy to have you follow us and get on our list to receive our latest news and information. And if there are topics you’d like discussed, please let us know.