Nine in 10 marketers reported a positive return on their video marketing investment (1).
The power of video is well-proven.
From capturing and retaining attention to memorability, videos in marketing will grow (2). It is the shortest path to consumers' minds in a cluttered marketing environment.
It should not come as a surprise then self-storage video marketing is gaining popularity. With the number of storage units growing significantly, self-storage advertising needs to up its game. With video marketing, storage advertisement will be greatly amplified in the effort to grow brand saliency and preference.
What are the benefits of a self-storage video marketing strategy?
First, it is the most succinct medium available to marketers. In 90 seconds or less, a lot can be communicated to the target audience about your storage units. Depending on the creativity of the video, it can tug at the heartstrings as well as feature the physical benefits of your services.
Second, the visual presentation of the storage facility and units aids decision-making. If advertising is designed to reduce or eliminate objections, setting the expectations of the target audience through the video will enable them to arrive at a decision promptly.
Third, video marketing lends clarity in presenting the features of the storage facility and units. While a picture paints a thousand words, videos highlight them and accentuate the uniqueness of the product or service.
Fourth, video is a versatile medium. Apart from featuring the product or service, customer testimonials can be appropriately embedded. This can help to nurture trust.
Fifth, creating engagement is easy with video marketing. Its audio and visual features are more impactful.
Finally, video marketing makes reaching a wider audience faster. In an ever-evolving business environment, speed is essential to compete effectively.
While the cost of producing videos is higher than other forms of self-storage advertising, the returns are likely higher too. Research has shown 4 in 5 will watch videos online rather than read text (3). Storage advertisement that uses videos brings the product or service to life.