As we come upon another new year in 2023, countless Americans will attempt to provide some resolve in their lives. Some will have some luck changing habits in the new year, but most will betray those resolutions and slip right back into their 2022 routines.
WATCH THE VIDEO:
This got us thinking about resolutions to share with our clients as they enter 2023. So, with tongue planted firmly in cheek, let’s see how some of the most popular resolutions apply to self-storage marketing.
Resolve to exercise more. This must be one of the most popular New Year’s resolutions, but how does that apply to self-storage operations? The key to any successful exercise strategy is repetition. Without it, not much is gained, and we eventually fail to build a positive habit. In self-storage operations, this same mentality can apply to monitoring key performance indicators and how they impact your business. At Adverank, we exercise daily routines that monitor pay-per-click (PPC) activities and how they are affecting occupancy. Through repeated monitoring, operators can adjust their PPC strategy and build a more successful and healthy business.
- According to a 2018 Gallup Survey, 75% of businesses fail to utilize daily KPI’s in their business.
Spend less time on social media. As a company that advises the use of paid social media advertising to boost occupancy, this resolution might seem counterintuitive. However, we do advise clients to spend less time on social media doing the wrong things. Posting voluminous organic content on social media channels is becoming much less impactful as all the major platforms use ranking algorithms, so only a small percentage of your followers will see your organic posts. In fact, a study by Hootsuite in 2020 revealed that only 5.5% of followers will see organic content. And while it is technically free, organic content takes a lot of time, experimentation, and/or experience to get right. Meanwhile, a paid social media strategy is how you connect with new customers or audience members, reaching a larger number of more ideal customer types. It will help you hit your business goals much faster.
Spend more time with friends and family. While applicable to all self-storage operators, we are really speaking to our Solopreneurs out there. You know who you are – managing, organizing, and assuming the risks of the business without the help of a partner or third-party manager. If you fit that definition or still feel the squeeze of trying to manage it all alone, then now might be the time to seek a trusted partner to help you manage the marketing and advertising of your business. This is not simply outsourcing but forming a strategic partnership with someone who truly understands your business and can free you up to do other more important things in life.
- A 2010 study by the University of Michigan found that participants who saw their friends or family in person three times per week at minimum were the least likely to report experiencing symptoms of depression.
Well, if any of this sounds trivial to you, it shouldn’t. 2023 is upon us and now is the time to start making business resolutions for the New Year. With some of the same resolve as many of us take in our personal lives this time of year, it is likely that 2023 could be your most successful business year yet.