Adverank has 4 main components.
Alerts or Email notifications- Google Adjustments or Pay-per-click (or PPC) campaign changes
- Social Boosts or rich media ads running on popular social channels and apps
- and Results or Interactive dashboard like software interfaces.
In essence, working with Adverank starts with us configuring and sending you email alerts regarding the occupancy of your portfolio and data related to Google search activity around each of your facilities.
Adverank watches (on a nightly basis) your area or unit occupancy of each facility and merges it with the facility Daily PPC budget and search volume.
Essentially we ZIP these two data sources together.
Storage Operators and Real Estate Investors have told us it’s overwhelming and even impossible to get timely Occupancy alerts related to locations in a portfolio that might not be achieving a desired occupancy.
We have also been told it’s impossible to make efficient PPC adjustments outside of gut instinct. Self storage operators want access to their data. Weather it’s behind login credentials they have forgotten, or protected by a vendor that doesn’t share PPC account access with customers, the reasons customers are switching to Adverank are growing.
Adverank zips two key data sources together into one master facility list (or Adverank) showing operators and investors where immediate adjustments can be made to PPC. We do this with full transparency….everyday. These Adverank daily alerts include:
- Each Facility Name
- Daily Ad Budget
- Daily Occupancy
and most importantly Adverank sends you the Daily Suggestion for making a Google PPC adjustment. Again, this is all calculated nightly.
You get notified when Adverank hits your inbox, however you check your email.
- Mobile inbox
- Desktop inbox
- And even smart watches
The email alert hits your device, and you and get a timely rank of your entire portfolio with suggestions for where to make adjustments.
We even configure how often you receive these alerts.
Operators and Investors can accept the Adverank suggestion for each facility or use the concept called “One Click Adjust” and Adverank makes all the changes within the next adjustment window.
- Sometimes Operators and Investors want to MODIFY the Adverank suggestions up or down based on internal forces. We have a digital tool for doing that.
- Maybe there is a unique ownership mix with a facility and it needs a specific goal separate from the rest of the portfolio. We have a tool for that.
- In some cases an adjustment is not needed at all, but you want to contact someone about a specific property and discuss marketing ideas for the next week, we have tools for making quick contact.
The SocialBoost is a chance to predict and find potential customers who might be showing signs of needing storage. Internet behavior, interests, and location can help Adverank serve ads to potential customers around a facility in need of an aggressive OCCUPANCY boost.
These campaigns usually run for 30 days and hit:
- YouTube
- Spotify
- and Google Display Network.
We send you a visual campaign package for you to review and approve prior to running.Once complete, the occupancy results are found in the Adverank software by clicking into the facility profile screen. At any point, key metrics associated with Occupancy can be visualized with just a few clicks. Even Move-Ins and Revenue can be used in the workspace.
All of these results and all of these ad campaign adjustment options are NOW available in our Adverank software for you to use when making decisions.
If zipping together occupancy data with your ad strategy sounds important to you, please visit Adverank.com for more information.