Pay-per-click (PPC) advertising is a mode of online advertising where the advertiser pays a fee only when a user clicks their advert. This guarantees that their marketing dollars bring attention to their product or service.
PPC adverts typically focus on keywords, sometimes focusing on customer profiles too. The price paid by the advertiser will vary depending on the demand for the target keyword or demographic. This form of advertising most commonly appears in search engines and on social media platforms.
For example, head to your preferred search engine and search "self-storage." You'll find that the first two or three results are marked with "Sponsored" or "Ad." These companies have paid for the keyword "self-storage." They are operating a PPC marketing campaign—maybe through one of many self-storage PPC services—to generate leads and increase their exposure to potential customers.
Such a system might seem simple, but, as with everything, there are ways to make it work more efficiently for your business. Self-storage PPC consultants, like Adverank, have decades of experience in the industry. They are entrenched in the world of self-storage PPC services and have the know-how to make your clicks and budget work efficiently for you!